Many personal devices we use today, or many devices used in institutions, have wireless network connectivity. Radio frequency signals emitted by devices with a wireless network connection can be used with smart technologies to achieve meaningful results.

Retail companies in particular have turned to technologies such as People Counting to obtain density data in merchandising systems. The data obtained through cameras or special motion sensors give an idea in terms of marketing activities, but are not enough to generate meaningful data to enable customer interaction.

With the widespread and active use of smartphones and the opening of guest networks to customers, a very effective infrastructure is being built, both for the users who prefer the retail business and for the companies that want to do customized marketing work for their customers.

Using smart WLAN technologies, customer interactions can be measured, interpreted and closer interaction can be achieved without breaching compliance and responsibilities such as GDPR, KVKK.

Accurate interpretation of shopping data can enable measurable comparisons with other stores, optimization of the number and timing of staff, the type, quantity and placement of products in the store.

Store visitors can easily access the web, quickly share content such as images and photos with their loved ones, and have the best customer experience.

This interaction of the store and visitors allows for customised campaigns and “speech” that benefits both the store and the customer.